Lensa AI's Success Leads to AI Art Having a Big Moment Right Now!
This is a single insight from This Week in Apps - Remember These Trends?. Check out the full article for more insights.
Lensa AI is having a moment, a mega massive kind of moment. Last time I looked at it, the app, which dominated the US App Store, crossed $8M in net revenue. That was last week.
That total is already up to $25M. And that's net revenue, meaning after Apple and Google took their fees.
But that's not the end of the story.
Demand for Lensa AI expanded into demand for AI art apps, several of which climbed to the top of the App Store, where this trend began.
I started seeing AI art apps rise to the top of the App Store within days of Lensa taking over. Some of it was pushed with Apple Search Ads, of course, but that on its own wasn't enough to generate that much growth.
According to our App Intelligence, the five most popular AI art apps -- not including Lensa AI -- made their way into 11,000,000 devices since Lensa took off in late November.
In the same period before AI art became hot, downloads for the top 5, which include Wonder, Dawn, Prequel, AI Art, and Voi, saw just about a million downloads.
And it's not just an ad-fueled trend. Why do I say that? Because we can see growth on both the App Store and Google Play. Usually, ad-fueled trends tend to play out on the App Store, where there's more revenue to be made.
Comparing the sum of downloads for the group before and after Lensa got popular, the App Store saw demand exploding by 1,265%, adding 7 million new downloads. Google Play was a bit lower, growing just 759% and adding 3.7 million estimated downloads.
I expect this to be a phase, especially as ChatGPT is another trend that's hard to not hear about these days.
If you're a developer with an AI art app, what are you doing to make sure you grow as much as you can right now, while demand is still high? If the answer is no, hit me up on Twitter and I'll share some ideas.
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All figures included in this report are estimated. Unless specified otherwise, estimated revenue is always net, meaning it's the amount the developer earned after Apple and Google took their fee.
