#86 - Beware the Keyword List If You Want Better Ranks
App Store Optimization tips about keyword placement, the keyword list, and generally how Apple's search algorithm treats competitive keywords.
#85 - Can You Target Short Keywords with ASO?
This week we're looking at a two-character keyword. Is that too short to optimize for?
#84 - The Algorithm Prefers Trends, But That's Not All
This is the most fundamental piece of ASO that so many people get wrong. Luckily it's very easy to fix.
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#83 - App Store Optimization is Easy When You Know This
A common ASO mistake is so common it's ignored by the algorithm (and is a great opportunity)
📺 All of My Predictions Came True! Where ASO is Going
A review of ASO trends and expectations in 2022 + predictions for what you need to do in 2023
#82 - This is How Vrbo is Beating Airbnb
Brands like Airbnb and Vrbo need App Store Optimization just like smaller companies and even indie devs. Here's what happens when they don't.
#81 - This is the Biggest Mistake Optimizers Make!
Stop making this simple ASO mistake and you'll start seeing more visibility for your app almost instantly.
#80 - Do Keyword Opportunities Still Exist?
Competing for ASO ranks is easier when you find keyword opportunities.
#79 - Apple's Own Apps Are Ranked Where They Shouldn't
You need to improve your ASO because Apple's original apps are appearing in more search results, including ones where they aren't relevant.
#78 - Zoom is Trying App Store Optimization - Incorrectly...
Many enterprise apps make 3 App Store Optimization mistakes that really hurt their discovery
#77 - What They Don't Tell You About Apple Search Ads and ASO
Paid ads impact your organic discovery. If you do ASA wrong you could really hurt your ASO.
#76 - Optimizing For the Most Competitive Keyword in the App Store
You can rank for even the most popular keywords if you know what mistakes to avoid - here's how.
#75 - How to (NOT) Do App Store Optimization
Here's a keyword every top result messes app, and how to fix it and become the top results.
#74 - What Do You Need to Rank for the Hottest Keyword Right Now?
Here's what you need to know in order to get your apps to rank in very popular ASO keywords
#73 - Data Beats Gut for App Store Optimization
This little mistake many make with their ASO means fewer organic downloads. It's an easy one to fix!
#72 - An Important ASO Signal You Might Have Overlooked
The algorithm has an interesting quirk that when ignored could really hurt your game's downloads.
#71 - Dropbox is Using ASO And There's Nothing Wrong With That
I took a look at an ASO from Dropbox that drew unnecessary ire from John Gruber
#70 - Little (ASO) Mistakes Go a Looooong Way
Lots of apps lose visibility on the App Store by making simple mistakes. Here's another simple example.
10 ½ Advanced App Store Optimization Secrets ASO Experts Will Never Share!
ASO basics are no longer enough to get ahead. Use these advanced App Store Optimization tips instead.
#69 - Why is No One Targeting This Keyword?
Use keyword opportunities to get more visibility for your mobile apps. Here's a simple example of one.
#68 - Downloads Don't Matter for ASO – This Related Signal Does!
Curious how Apple's search algorithm ranks apps? This is how.
#67 - Are Longer Keywords Worth Optimizing For?
Should you include long keywords in your ASO, or should you eliminate those from your list?
#66 - ASO is Really as Simple as That!
Here are 6 simple rules, in the form of mistakes, that you need to make sure you follow to rank in the App Store.
#65 - An App Store Optimization Quirk
Not all words say the same thing to the algorithm. Here's what it means for your ASO.
