Appfigures is the hub for a wide variety of metrics, making it possible for you to see everything you need in a single place and make smarter business decisions with ease.

Your Apps

Downloads

• Downloads
• Uninstalls
• Re-downloads
• Updates
• Business downloads
• Educational downloads
• Returns
• Page views
• Impressions

Revenue

• Grows revenue
• Net revenue
• Gross Educational revenue
• Educational revenue
• Gross business revenue
• Business revenue
• Refunds

Subscriptions

• Active subscriptions
• New subscriptions
• Active trials
• New trials
• Crossgrades
• Upgrades
• Downgrades
• Cancellations

Ad publisher

• Ad revenue
• Impressions
• Fill rate
• Clicks
• eCPM
• CTR

Advertiser

• Ad spend
• Impressions
• Clicks
• eCPM
• CTR
• CPI
• CPA

Usage

• Active devices
• Sessions
• Sessions/device
• Crashes
• Opt-in rate

Payments

• Estimated payment
• Expected payment
• Actual payment

Ratings

• Ratings count
• Average star rating
• Ratings count by star
• Country
• Date

Reviews

• Title
• Review body
• Translated title
• Translate review body
• Star rating
• Author
• Country
• Language
• Date
• Reply

Category Ranks

• Rank (updated hourly)
• Category
• Country
• Device

Features

• Country
• Feature path
• Date feature started
• Date feature ended
• Feature position

ASO

• Keyword rank (updates hourly)
• Rank change
• Keywords app is ranked in
• Keyword suggestions
• Keyword popularity
• Keyword competitiveness
• Related keywords
• Keyword results

News Mentions (soon)

• Article
• Publication
• Date

Competitors

Performance

• Estimated downloads
• Estimated revenue

Tech Stack

• Installed SDKs
• Uninstalled SDKs

Demographics

• Audience gender breakdown
• Audience age breakdown by group

Ad Gallery (soon)

Explore ads competitors run to acquire new users

• Ad creative
• Ad network
• First time seen
• Last time seen

Ratings

• Ratings count
• Average star rating
• Ratings count by star
• Country
• Date

Reviews

• Title
• Review body
• Translated title
• Translate review body
• Star rating
• Author
• Country
• Language
• Date
• Reply

Category Ranks

• Rank (updated hourly)
• Category
• Country
• Device

Features

• Country
• Feature path
• Date feature started
• Date feature ended
• Feature position

ASO

• Keyword rank (updates hourly)
• Rank change
• Keywords app is ranked in
• Keyword suggestions
• Keyword popularity
• Keyword competitiveness
• Related keywords
• Keyword results

News Mentions (soon)

• Article
• Publication
• Date