The revenue report supports a variety of metrics. Appfigures supports several app stores, and the platform normalizes across stores where possible.

Here are all of the metrics that are available for your apps and their definitions.

Available for apps and in-app purchases from all stores

App Sales: revenue from paid app downloads after the store takes its fee

Total Net Revenue: revenue from app sales, in-app purchases, ads, and educational downloads (after returns and the store's fee)

Ad Revenue: revenue from all ad units in the app

Refunds: the amount of money that was returned to unsatisfied buyers, not including the store's fee

Total Gross Revenue: the total revenue from app sales, in-app purchases, ads, and educational downloads before the store takes its fee or refunds

Gross App Sales: the revenue from paid app downloads before the store takes its fee

Gross In-App Purchases: the revenue from all in app purchases before the store takes its fee

Gross Subscriptions: the total amount of revenue generated by subscriptions before the store takes its 15/30% fee

Gross Refunds: the amount of money refunded to unsatisfied buyers, including the store's fee

Only available for iOS and Mac apps

Education Purchases: revenue generated by purchases through the Volume Purchase for Education program More

Business Purchases: revenue generated by purchases through the Volume Purchase for Business program More

Gross Educational Purchases: revenue generated from purchases through the Volume Purchase Program for Education, before the store takes its fee

Gross Business Purchases: revenue generated from purchases through the Volume Purchase Program for Business, before the store takes its fee