Insights

The NFL is Now On YouTube TV

The NFL season kicked off a few weeks ago, and with it, something new - YouTube has taken over the streaming rights to t...


Insights

Downloads Are Down 99.8% Since Peak for This App, And It's Not Threads!

A lot of attention has been given to Threads, Meta's Twitter (aka X) clone that came and went in a social media spectacl...


Insights

Video Means Money - The Highest Earning Mobile Apps in August

I crunched the numbers and ranked the highest-earning mobile apps in August, and like last month, I expanded the ranking...


Insights

China's Dominance is On Display - The Highest Earning Games in August

I crunched the numbers and ranked the highest-earning mobile games in August, and just like apps, I expanded the ranking...


Insights

National Cheeseburger Day Led to a 790% Increase In Downloads For This App - It's Not McDonald's Or Wendy's

I love a good food for downloads campaign, and although we saw a few this summer, we haven't seen nearly as many as I'd ...


This Week in Apps

This Week in Apps - How Big Was the Summer for Apps and Games?

#180 - Netflix game downloads surge 67%, Snapchat+ revenue soars, TikTok tops app downloads, China mobile gaming rises, Classdojo's in-app revenue grows immensely.


Insights

The Summer Rush Resulted in a 67% Increase in Downloads for Netflix's Games

Netflix is primarily known for its streaming service, but a few years ago, Netflix got into the mobile game space. It st...


Insights

Snapchat's In-App Revenue Grew Double Digits in August

Snapchat, Snap's now year-old in-app revenue stream, has hit its highest month of revenue in August, up more than 12 mon...


Insights

Goodbye Threads - The Most Downloaded Mobile Apps in August

August was a good month for downloads. Well, for everyone but Threads. We crunched the numbers and ranked the top 10 ...


Insights

China's Growing - The Most Downloaded Mobile Games in August

I crunched the numbers and ranked the top mobile games in the world by downloads for the month of August, and can you gu...


Insights

Education Goes In App - The Biggest Back to School for Classdojo

The pandemic pushed a lot of otherwise physical school-related activities to the web and mobile, and during covid that w...


ASO Guides

How to Validate Your App Idea and Nail Your Launch with Competitive Research (with Examples)

Have a great idea for an app or game? Learn how to make sure it'll work by following these simple steps.


Keyword Teardowns

#104 - Your ASO Better Be Ready When It Comes

Trends change in the App Store very quickly. Here's what you need to do to be ready with ASO.


This Week in Apps

This Week in Apps - Are Your Downloads Down?

#179 - X and ChatGPT had their best month of revenue in August, Disney's losing streak, is Instacart still growing? and a high-level look at downloads and revenue ont he App Store.


Insights

Twitter's First Full Month as X is Also Its Highest in Mobile Revenue

August is behind us which means it's time to check in on Twitter's, I mean, X's revenue. August was X's first full mont...


Insights

Are Your Downloads Down? You're Not the Only One...

The last few years have been very strange in the App Store, and if you've been reading the newsletter for long enough yo...


Insights

Instacart is Going Public - Is It Still In Demand?

Instacart, the gig economy's shopping app, has filed to go public. If you haven't used the app, Instacart is like askin...


Insights

ChatGPT's Mobile Revenue Grew 38% in August

ChatGPT's own mobile app has been out for several months now giving us a glimpse into how important it is to have a mobi...


Insights

August Ended Disney+'s Longest Losing Run

Disney's revenue has generally been growing ever since it was introduced back in 2019. This year, however, revenue star...


This Week in Apps

This Week in Apps - Still Growing

#178 - Is pinterest still growing? Gmail's revenue hits another high, the most downloaded apps and games in July, and Evernote.


Insights

Is Pinterest Still Growing?

If you've ever been down the rabbit hole of wedding plans, recipe ideas, or DIY projects, you've probably encountered Pi...


Insights

Why is Evernote Raising Its Price Again?

If you're an App Store veteran like me, when you hear the name quot;Evernotequot; you think of the most popular note tak...


Insights

Gmail's In-App Revenue Grew 179x Since 2021

Raise your hand if you've seen Gmail's paywall. I bet you haven't, but that doesn't mean Gmail isn't making money from i...


Insights

Threads Came and Went but Remini Stayed - The Most Downloaded Apps in July

July was a mostly normal month in downloads with one big exception - Threads. I ranked the most downloaded apps in the ...


Insights

Summer is For Games - The Most Downloaded Games in July

I crunched the numbers and ranked the most downloaded mobile games in the world in July. Like my analysis of global game...


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