The sales report supports a variety of metrics. Appfigures supports several app stores, and the platform normalizes across stores where possible.

Here are all of the metrics that are available and their definitions.

Available for apps and in-app purchases from all stores

App Downloads represent the total number of times the app was downloaded. If multiple apps are selected, this will be the sum of all of those. If apps and in-app purchases are selected, only app downloads will be counted.

In-App Purchases represent the number of times a purchase was made within the app. If multiple apps and in-app purchases are selected, this will be the sum of all purchases. The sum does not include recurring purchases (subscriptions) which are you can find the Subscriptions report.

Net Downloads represent the number of times an app has been downloaded from the store by someone who did not previously own the app. This includes the number of times the selected products were returned/refunded. This amount is relevant for both free and paid apps. Legacy metric no longer available to all.

Updates represent the number of times a newer version of an app has been downloaded by someone who already owns the app. For example, it's common to see a spike in updates when a new version of an app is released to the app store because many users have their devices set to automatically install updates.

Net revenue is the amount earned, after subtracting refunds as well as the store’s fee (and taxes). Apple's Small Business program is handled automatically and Google's 15% tier is handled automatically for some accounts.

Gross revenue is the total amount earned, prior to subtracting the store's fee and refund amount.

Returns represent the number of times an app was returned for a refund. This isn't common for free apps.

Refunds represent the revenue from app sales and in-app purchases which are returned to a buyer.

Re-downloads represent the number of times an app was downloaded by a user that previously downloaded the app. This can be on a new device where the app was never installed, or on a device that had it but it was removed. If an app is removed and re-installed twice in one day, it will count as two re-downloads. Important: Google re-downloads begin on July 25th, 2019.

Uninstalls - The number of times the app was removed from user devices. Important note - Apple only counts uninstalls on devices with iOS 12.3+ and data is available from Apple beginning on 5/11/19. Uninstalls are also based on the users opt-in preferences.

Pre-orders - The number of orders for a pre-released app - this is the gross number. Pre-orders do not count towards downloads until the app is released, at which point the downloads (and subsequent revenue, if applicable) will count towards downloads and revenue separately.

Only available for iOS and Mac apps

Promo codes represent the number of downloads that were a result of a promo-code being redeemed.

Gifts represent the number of downloads that were a result of a gift. We count a download as a gift when the actual download occurs, not when the gift is given.

Educational downloads are downloads that originated from a bulk purchase by an educational institution. Paid apps that are purchased in bulk are usually discounted.

Educational revenue is revenue from app sales and in-app purchases made by an educational institution (usually at a discounted price).

Business downloads are downloads that originated from a bulk purchase by a corporation.

Business revenue is revenue from app sales and in-app purchases made by a corporation.

App Store Impressions are the total number of times your app was viewed in the Featured, Categories, Top Charts, and Search sections of the App Store.

Product Page Views include the total number of times your app’s product page has been viewed on a device using iOS 8 or tvOS 9, or later. Includes views on the App Store and within apps that use the StoreKit API to load your app's product page.

Unique App Store Impressions are the total number of users who viewed your app in the Featured, Categories, Top Charts, and Search sections of the App Store.

Unique Page Views include the total number of users who saw your app’s product page on a device using iOS 8 or tvOS 9, or later. Includes views on the App Store and within apps that use the StoreKit API to load your app's product page.