Knowledge Base

Reference

Usage Reports with App Store Connect (previously iTunes Connect) Analytics

App Store Connect enables access to a set of usage metrics metrics that's available natively for all iOS and macOS apps.

We import the following metrics from App Store Connect:

  • Sessions - The number of times the app has been used for at least two seconds. If the app is in the background and is later used again, that counts as another session. Totals are based on app users who agree to share their data with you.
  • Daily active devices - The number of devices with at least one session during the day. Only devices with iOS 8 and tvOS 9 or later are included. Totals are based on app users who agree to share their data with you.
  • Sessions/device - The average number of sessions that were started on a single device in a day.
  • Crashes - The number of times the app crashed on a device.
  • Paying Users - The number of unique users that paid for an app or an In-App Purchase.
  • MAU - The total number of devices with at least one session in the last 30 days of the selected day. Pulled from App Analytics > "Active Last 30 Days" metric.
  • Opt-in Rate - The percentage of users who agree to share their data with you. Under the hood, Apple provides a country breakdown in App Analytics, which is what we use to report this number.
  • App Store Impressions are the total number of times your app was viewed in the Featured, Categories, Top Charts, and Search sections of the App Store.
  • Product Page Views include the total number of times your app’s product page has been viewed on a device using iOS 8 or tvOS 9, or later. Includes views on the App Store and within apps that use the StoreKit API to load your app's product page.
  • Unique App Store Impressions are the total number of users who viewed your app in the Featured, Categories, Top Charts, and Search sections of the App Store.
  • Unique Page Views include the total number of users who saw your app’s product page on a device using iOS 8 or tvOS 9, or later. Includes views on the App Store and within apps that use the StoreKit API to load your app's product page.

Visit the App Store Connect Analytics guide for more details and definitions.

What's great about App Store Connect's usage analytics is that it does not require installing any additional SDKs and is available natively in all iOS and macOS apps. This means your reports will have data for your apps without the need to link any additional accounts.

Important note: Data from App Store Connect usage analytics is only available from devices that have enabled sharing diagnostics data with the developer. This means that the data isn't representative of all of your users. You can read more here.